Instagram’s recent adjustments to its video quality system have led to significant frustration among content creators, many of whom are concerned about how these changes could affect the visibility and reach of their content. Over the past few weeks, users and creators have noticed a decline in video quality, which has become a particular problem for those who rely on high definition (HD) videos to engage their audiences and grow their viewership.

Lowering video resolution not only diminishes the viewing experience, but also impacts engagement and the ability to retain subscribers. Adam Mosseri, Instagram’s head of platforms and threads, addressed these concerns in an interview with The Verge, explaining that the decision to reduce video quality over time is driven by several factors, primarily aimed at improving video quality. overall user experience.

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He said videos that initially get high engagement, including views and interactions, will continue to be displayed in high quality. He added that for videos whose view count decreases after the initial push, their quality will automatically be reduced. He added that if this particular video sees a resurgence in views again, its original quality will be restored.

What was the need for this change and will it impact small creators?

Instagram says the video quality adjustments are part of a larger effort to improve the platform’s overall performance. By dynamically changing video quality, the platform aims to reduce buffering times and provide smoother playback, even on devices with slower internet connections.

The update also serves to save storage and improve efficiency, especially for users living in areas with limited internet speed.

In response to concerns that smaller creators could be negatively affected, Mosseri reassured users that the changes would not disproportionately affect them. He emphasized that a video’s engagement depends on factors like content quality and audience interest, not its resolution or bitrate.

Mosseri emphasized that creators of all sizes have an equal opportunity to succeed, as long as their content resonates with viewers.