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Applebee’s and IHOP to open dual-brand restaurant in Texas
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Applebee’s and IHOP to open dual-brand restaurant in Texas

Would you like to accompany your sirloin steak with pancakes? Your wish will come true soon. Applebee’s and IHOP are uniting under one roof for a two-brand concept, and the first combined restaurant in the United States will open early next year.

Dine Brands, which owns both chains, has seen success with the combo in other parts of the world and has announced plans to open Applebee’s-IHOP’s first U.S. location about 35 miles from San Antonio.

Renderings show the new layout features the cozy breakfast ambiance of IHOP on one side and the Applebee’s bar with big-screen TVs on the other. Whether you’re craving pancakes or wings, both menus are available on either side, all prepared in a shared kitchen to streamline operations.

The company said the combined configuration aims to maximize revenue within the same footprint as a single restaurant. Covering breakfast through to dinner, it caters for every meal, with staff cross-trained to offer the best of both worlds.

With 13 of these dual-branded spots already thriving in Canada, Latin America and the Middle East, Dine Brands hopes this success can be repeated in the United States. These hybrid locations generate up to double the revenue of standalone spots.

The Applebee’s-IHOP merger isn’t the only joint restaurant setup. We’ve already seen the pairing of Auntie Anne’s with Cinnabon and a Jimmy John’s and Dunkin’ combo. This new trend makes it easier than ever for customers to satisfy multiple cravings in one stop.