The main difference between a voice search and a text search is how users phrase their queries. Voice search tends to be more conversational, relying on natural language models. People often use longer, question-based sentences when speaking to voice assistants, asking questions like “What is the best Italian restaurant near me?” » instead of typing “Italian restaurant near me”.

To optimize voice search, using conversational keywords becomes crucial. Instead of short, generic keywords, focus on longer phrases that reflect the way people naturally speak. These long-tail keywords better match the structure of voice search queries. Incorporating question-based formats like “who,” “what,” “where,” “why,” and “how” can also help capture relevant traffic.