Brightcove announced that it will expand its recently launched Brightcove AI Suite with a new AI-Text-to-Video pilot in Q1 2025 and will soon add additional capabilities to its AI-Metadata Optimizer solution with automated creation of video thumbnails and chapters by AI. The Brightcove AI Suite is a multi-faceted set of solutions shaping the future of video and engagement by helping organizations reach and engage audiences and drive revenue growth and efficiency.

For the unveiling of its AI suite in September, Brightcove took a collaborative approach to testing its AI-based solutions through a pilot program that puts the customer at the center of its product strategies. The company works alongside its clients to develop intelligent solutions that will help them achieve their unique business goals that drive efficiency and engagement. This customer-centric approach to the AI ​​Suite launch has generated incredible interest from hundreds of customers, maximizing the capacity limit of AI drivers.

“Since launching the Brightcove AI Suite pilot program six weeks ago, we have received incredible feedback from our customers on how our solutions are helping them save time and money and increase engagement with their audience,” said Kathy Klingler, director of marketing at Brightcove. . “What is so valuable about the pilot program is testing our products and solutions with our customers before their commercial launch. They are engaged and communicating what is working, what needs tweaking, and what they would like to see our platform do in the future, and this informs our roadmap.”

Brightcove is working closely with each customer through the pilot to gather feedback, analyze their business needs, and evaluate how to adapt the Brightcove AI Suite to help our customers generally optimize content usage, drive engagement, to increase revenue and resolve the cost-quality ratio. challenges. The launch was highly successful, accelerating the general availability of specific features over the next quarter. Clients currently testing the AI ​​suite, such as Management Leadership for Tomorrow (MLT), Fidelity Investments and Kaplan, have all shared positive feedback and suggestions on how they envision the solutions could impact their business and their workflow.

“Overall, we are excited about what this can do for our organization. The greatest incremental value is in integrating these AI capabilities within the Brightcove platform to save us time when traveling to multiple locations,” shared Jason Riley, Enterprise IT Manager at Gaia.

The current AI Suite pilot program expands its feature set with enhanced capabilities for AI Metadata Optimizer, including automated thumbnail and chapter generation. The program is also expected to expand with the introduction of a new solution that participants will be able to test next term: a Text-to-Video AI. This new solution will transform text prompts into video content that customers can edit within the platform.

The AI ​​Text-to-Video pilot program will join the Brightcove AI Suite in Q1 2025, and customers interested in early access can sign up now via the website. The pilot program includes Brightcove’s AI Content Multiplier, AI Universal Translator, AI Metadata Optimizer, AI Engagement Maximizer, and AI Cost-to-Quality Optimizer.

Built within the Brightcove Video Platform, the Brightcove AI Suite is designed to help organizations in four key areas (content creation, content management, content optimization, engagement and monetization, and quality and efficiency). It uses models from industry leaders like Anthropic, AWS and Google to deliver excellence and speed of innovation. Additionally, Brightcove has integrated AI solutions from partners such as CaptionHub and Frammer. The AI ​​Suite is also designed in accordance with the Brightcove AI Pledge, the company’s commitment to securely handling customer data with transparency and accountability.

Brightcove will demonstrate its AI suite to customers and prospects in person at its roadshow event, Brightcove Live in Los Angeles, on November 14 at NeueHouse Hollywood. Following a successful edition in Amsterdam and New York, the event series brings together leading executives from various industries to explore the impact of AI on media and business.