MealMeA Unified API, which integrates food and retail orders into consumer apps and websites, announced Thursday that it has secured $8 million in Series A funding. The newly raised capital brings the total amount raised to $16 million.

MealMe has undergone several changes since its launch in 2019. Initially, it was a consumer app designed to help people find the best delivery deals from restaurants and grocery stores. It later evolved to allow consumers to order food directly through the MealMe app.

The company has now completely moved to a B2B model, offering its API to other businesses to integrate ordering technology into their apps and websites. When a business integrates MealMe’s API, it has access to real-time product pricing and availability and allows customers to order their products from local stores.

MealMe claims its API provides inventory data on more than 1 billion products from more than 1.2 million grocery stores, restaurants and retailers in the United States and Canada. It currently serves more than 100 customers, including Fantuan Delivery, Favor Delivery, TripAdvisor and others.

Matthew Bouchner, co-founder and president, told TechCrunch: “We built the API for ourselves with the consumer app to add in-store orders into our app, and then we realized that, OK, eh Well, we can continue to develop our application, or we can pivot to B2B and be the infrastructure layer for anyone who needs to be able to pull menus and inventory and send orders to stores.

Bouchner added that the company made the change after seeing the growing trend of integrated commerce, which essentially involves integrating e-commerce features into existing platforms. This allows businesses to offer their products directly to customers through the platforms they already use.

“Everything will be integrated. You’re going to be able to order from your car, from your TV, from your existing social media apps, with your AI-based assistant, and there needs to be a layer of infrastructure that connects that consumer-facing platform to the stores and markets… I think we’re going to be at the forefront of anything integrated in the years to come,” he said.

Series A was led by Mercury Fund with participation from existing investors Gaingels and Palm Drive Capital.

The company will use the new capital to strengthen its marketing efforts and expand its team to provide better developer support to enterprise customers. In addition to food ordering and delivery, the company aims to focus on expanding into other areas, such as e-commerce and broader AI.