KGeN (Kratos Gamer Network), an Accel-backed gaming startup, has raised $10 million (over Rs 840 crore) in a round led by Aptos Labs, with participation from Polygon and Game7.

With the latest injection, the company has so far raised a total of $30 million.

KGen’s Proof of Gamer (POG) engine has collected over 197 million player details from 93 different data points. This helps game developers target and market their games more effectively. The company says it has expanded into key markets like India, Brazil and Nigeria and has 10.8 million players and 3.3 million monthly active users.

“KGeN is driving a major shift in how gamers own and control their data,” said Mo Shaikh, CEO of Aptos Labs.

The Proof of Gamer (POG) engine captures player attributes and reputation data to allow players to create and monetize their profiles. This approach aims to reduce customer acquisition costs by 30-60% for gaming companies.

KGen will use the funds to evolve its platform, introduce new features and expand its presence in emerging markets, the company said.

Aptos Labs, co-founded by Mo Shaikh and Avery Ching, has raised more than $400 million.