AMC Networks – the company behind cable channel brands such as AMCIFC and Sundance TV, as well as streaming services such as AMC+, Acorn TV and horror streamer Shudder — announced Friday a 10% drop in U.S. advertising revenue in the third quarter, to $133 million. He cites “linear audience declines and a challenging advertising market, partly offset by growth in digital and advanced advertising revenue.”

Quarterly affiliate revenues declined 13 percent to $164 million, “primarily due to a decline in base subscribers.”

After returning to streaming subscriber growth in the third quarter of last year following two quarters of declines, the company added about 200,000 users in the most recent quarter ended September, with a total of 11, 8 million subscribers, compared to 11.6 million at the end of June. .

Original series on AMC in the third quarter included The Walking Dead: Daryl Dixon – The Book of Carolwith Norman Reedus and Melissa McBridedystopian season 4 Snowdropswith Jennifer Connelly and Daveed Diggs, and Orphan Black: echoes with Krysten Ritter and Keeley Hawes.

The company, led by CEO Kristin Dolanlooked at data-driven audience targeting for ad buying, as marketing investments continue to shift from linear TV networks to the ad tiers deployed by streaming platforms. “This is a huge opportunity to finally swing the digital pendulum back to shared buying of traditional TV as well as digital to support advertisers’ efforts,” Dolan said. earlier this year.

On Friday, she said: “As we manage this business in a complex and changing environment, we remain focused on our core strategic pillars: programming, partnerships and profitability. During the quarter, we made significant progress in all three areas.

Dolan added: “We have also entered into new and improved partnerships with major companies like Charter, Netflix, Amazon and others that advance our business as we continue to provide distinctive, high-quality programming to our customers on a growing range of platforms.