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While Blue sky has received a lot of attention since the US election, its biggest rival, Threads, has actually progressed much further.

Over the past two weeks, the Meta-owned platform has gained 15 million new users, according to Threads and Instagram boss Adam Mosseri. common.

“Two huge weeks for Threads. Over 15 million signups in November alone, and counting for three months with over a million signups per day. Please know that we still have a lot of work to do and our teams are working hard to get the community what it needs,” Mosseri wrote in a message.

AppFigures data largely backs up these numbers, reporting over 4.8 million iOS Threads app downloads and over 8.2 million Threads downloads for Android over the past two weeks. That’s more than 13 million users, but doesn’t include those who signed up on the web via a desktop browser. Users in the United States, Brazil, and India downloaded Threads more than in other countries over the past two weeks.

Although Threads doesn’t offer ads like X and Instagram, it plans to monetize the platform soon. According to a recent reportInstagram’s marketing team plans to place some ads on Threads as early as January.

Since election day, X has lost approximately 115,000 usersmany of which have fled to alternatives like Threads and Bluesky. Just hours after Mosseri released his numbers, Bluesky announcement that it gained a million users in a single day.

Despite increasing competition, X’s engagement has not been affected. According to Similar websiteThreads has 4.7 million daily users, while Bluesky has just under a million. Both are far behind X, which has 36.7 million daily active users, although some of that number may be robots.

A Financial Times report claims that even advertisers who have avoided X for a while are considering a return to stay in the good books of Elon Musk, who has been selected to lead Donald Trump’s new Department of Government Effectiveness.