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Elections hurt business for New York area brokers
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Elections hurt business for New York area brokers

This heated election period has really brought the room down.

Local real estate brokers tell the Post the divided campaign cycle has been bad for their business. Homebuyers were so turned off by the sight of political signs from candidates they despised in their new areas – some even trying to get out of a contract altogether when they discovered the sign on a neighbor’s lawn making the promotion of an opponent. Meanwhile, some industry professionals had even sworn in political purity tests before sellers gave them the blessing to represent their listing.

“This election is very loud and heated, more than I’ve ever seen,” said one Long Island-based broker. Tammy Babadjanov. “There are bigger signs, bigger flags, it’s a lot.”

Buyers who don’t want to locate in neighborhoods where they see political signs — those for candidates they disagree with — have become a growing problem, she said of politically charged areas of Long Island, such as Levittown, Sea Cliff and Roslyn.

Tammy Babadzhanov, broker from Long Island. Provided by Tammy Babadzhanov
Brokers say that, compared to previous elections, the signs are getting bigger and bigger these days. AFP via Getty Images

“I had just shown a house and the buyers saw the Harris signs. They said, ‘No, there are Democrats, I don’t want to be here,'” broker Douglas Elliman recalled when a neighbor’s sign was spotted. “We will look elsewhere,” they fume.

Still, it’s not like the agent can tell politically vocal neighbors to put a sock in it just because she’s trying to sell their next door neighbor’s house. “It’s freedom of expression, it’s their property,” Babadjanov said. “They can do whatever they want on their property. »

“I can’t tell them, ‘Your neighbor is trying to sell his house – please take down your signs.’

Brokers should remind their clients that there is nothing they can do about nearby signs. ZUMAPRESS.com
Brokers agree that the heat of the countryside has been bad for their business. AFP via Getty Images

On a recent drive through Bed-Stuy, Brooklyn, to show townhouses to a buyer, Harris signs abounded. That’s when Babadjanov realized that buyers were making decisions based on quick trips and excluding certain neighborhoods altogether.

“’This neighborhood is not for me, I’m moving somewhere else,’” Babadzhanov recalls thundering the buyer.

But sometimes agents just can’t win.

“Some buyers may think all Trump supporters are extremists and become discouraged — and then some buyers see the Harris-Walz signs and view the area as too woke,” she said. “A lot of these people have different views on life – they believe in different things – they think the lifestyles are too different. »

And some agents are themselves put in the hot seat.

Ellen Caprino had to tell a customer who she voted for to get the listing. Provided by Ellen Caprino
Lawn signs adorned the fronts of homes in the months leading up to the election. Getty Images

Two weeks ago, Ellen Caprinoa licensed real estate broker on Long Island, returns from a meeting with a potential seller. The octogenarian who was selling her longtime home grilled Caprino: “’OK, I like you, but I have a question to ask you,’” she remembers him saying. “I want to know who you are voting for. »

A shocked Caprino thought, “What do I have to lose?” Knowing the list was on the line, she took a gamble and said, “I’m going to tell you who I’m not voting for – I’m not voting for her,” and then revealed her candidate of choice.

Caprino was hired. “In 20 years of business, this has never happened,” she said of the surprise grilling.

“I didn’t have the list yet. But once I told her I wouldn’t vote for her, she said I was hired,” Caprino added. “I guess she wants to be comfortable with whoever she hires during these times.”

Meanwhile, some agents are having to dissuade their buyers in the face of political panic.

Milana Sadykova had to talk a Queens client out of a deal following a Harris signing. Provided by Milana Sadykova
She had to remind the customer that the neighbor with the Harris sign wouldn’t live there forever. Frank Bowen IV/The Enquirer/USA TODAY NETWORK via Imagn Images

Milana Sadykovaa real estate saleswoman at Sotheby’s, told the Post that she was taking a buyer to a house in Fresh Meadows, Queens, for which he had already signed the purchase contract – when Kamala Harris’ new signs of her future neighbor suddenly appeared.

“He’s a big Trump guy, he freaked out,” Sadykova said, adding that the buyer wanted to back out of the current sale. “He said, ‘I don’t want to live next to a Harris.'”

Sadykova knew she had to make things right – and quickly – if she wanted to save the deal. “I told the buyer, ‘Nothing in life is forever – this neighbor is not going to live here the rest of his life.’ One day it will sell.

The strategy worked.

“I calmed him down,” she said of his triumphant de-escalation.

Babadjanov summed up the situation well: “These elections cannot end soon enough – we must return to business as usual. »